by Scott Gee
Everyone knows that commercials use voiceover artists to speak the sales message, and musicians to create the tunes that play in the background, but one man in Los Angeles is doing both jobs.
Meet Scott G, who is recording artist THE G-MAN, whose (collections of songs/books for inserting pictures) are on iTunes and distributed by independent label Delvian Records.
"It is a thrill to be able to do the voice and music for these giant companies," G says, referring to Verizon Wireless, Goodrich, and The Auto Club. His voice work and musical compositions are on 4 radio commercials for Verizon Wireless, 8 for outer space firm Goodrich, and one for Triple-A, The Auto Club.
As the owner of G-Man Music & Radical Radio, and creator of award-winning radio commercials and music for both radio and TV spots, Scott G is very aware of the needs of ad (services businesses/government units) and advertising clients. "The main point of a commercial is spreading around of information," he points out. "You want your target audience to respond by picking up the phone, clipping a coupon, ordering a product, going online, or simply remembering your product or service. The commercial has to hint (about something bad) its way into the consumer's brain in a very short period of time."
In addition to his ad and marketing experience, he is very involved with using the web for different distribution of his music. Earlier this year, hundreds of websites and newspapers ran a story ("Peer-to-Peer to Launch a Career") of how The G-Man made history by giving his music away on the Internet, encouraging P2P filesharing of his work, and even sending individual tracks to DJs and remixers so they could create new versions of his songs. This resulted in club play, airplay, an independent record deal, a publishing deal, and worldwide press attention.
Songs by The G-Man have been called "Moby meets Bowie" (by producer Pete Anderson), "Moby meets Devo" (by TV producer Paul Rich), and "The rhythm of machines with melodies of the heart" (by music writer Janis Amy). Released by Delvian Records, The G-Man's (collections of songs/books for inserting pictures) are: GRIN GROOVE (2002), ELECTRO BOP (2003) and PLATINUM AGE OF THE REMIX (2004), and each has been seen as a sound-related (extremely and amazingly good thing that someone created) by reviewers. A fourth (collection of songs/book for inserting pictures), SONIC TONIC, is completed and now being mastered for release in 2005.
The REMIX (collection of songs/book for inserting pictures) features G-Man songs in dance/trance mixes by Matt Forger, who has worked with Michael Jackson and Paul McCartney, and features tracks that reached #1 in Russia and #5 in Europe. PLATINUM AGE is now in its third month in the top forty on the Masspool DJ Association Dance/Crossover Chart.
Everyone knows that commercials use voiceover artists to speak the sales message, and musicians to create the tunes that play in the background, but one man in Los Angeles is doing both jobs.
Meet Scott G, who is recording artist THE G-MAN, whose (collections of songs/books for inserting pictures) are on iTunes and distributed by independent label Delvian Records.
"It is a thrill to be able to do the voice and music for these giant companies," G says, referring to Verizon Wireless, Goodrich, and The Auto Club. His voice work and musical compositions are on 4 radio commercials for Verizon Wireless, 8 for outer space firm Goodrich, and one for Triple-A, The Auto Club.
As the owner of G-Man Music & Radical Radio, and creator of award-winning radio commercials and music for both radio and TV spots, Scott G is very aware of the needs of ad (services businesses/government units) and advertising clients. "The main point of a commercial is spreading around of information," he points out. "You want your target audience to respond by picking up the phone, clipping a coupon, ordering a product, going online, or simply remembering your product or service. The commercial has to hint (about something bad) its way into the consumer's brain in a very short period of time."
In addition to his ad and marketing experience, he is very involved with using the web for different distribution of his music. Earlier this year, hundreds of websites and newspapers ran a story ("Peer-to-Peer to Launch a Career") of how The G-Man made history by giving his music away on the Internet, encouraging P2P filesharing of his work, and even sending individual tracks to DJs and remixers so they could create new versions of his songs. This resulted in club play, airplay, an independent record deal, a publishing deal, and worldwide press attention.
Songs by The G-Man have been called "Moby meets Bowie" (by producer Pete Anderson), "Moby meets Devo" (by TV producer Paul Rich), and "The rhythm of machines with melodies of the heart" (by music writer Janis Amy). Released by Delvian Records, The G-Man's (collections of songs/books for inserting pictures) are: GRIN GROOVE (2002), ELECTRO BOP (2003) and PLATINUM AGE OF THE REMIX (2004), and each has been seen as a sound-related (extremely and amazingly good thing that someone created) by reviewers. A fourth (collection of songs/book for inserting pictures), SONIC TONIC, is completed and now being mastered for release in 2005.
The REMIX (collection of songs/book for inserting pictures) features G-Man songs in dance/trance mixes by Matt Forger, who has worked with Michael Jackson and Paul McCartney, and features tracks that reached #1 in Russia and #5 in Europe. PLATINUM AGE is now in its third month in the top forty on the Masspool DJ Association Dance/Crossover Chart.
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